Urban Manor Homes is a premier residential development company that builds high-quality, energy-efficient homes. This case study showcases the branding process from inception, focusing on design elements and details to reflect luxury and modern living. It outlines the brand identity journey, demonstrating how Urban Manor Homes was developed from logo to brand colors and marketing materials.
Logo Design
The Challenge:
Designing the Urban Manor logo involved encapsulating the brand's identity while distinguishing it in a competitive market. The logo needed to be industry-appropriate, exude a touch of class, and be easily recognizable.
Innovative Touch:
The initials of Urban Manor were developed into the logo, creating a 3D structure from the letters 'U' and 'M'.
Negative Space:
The logo uses negative space to form the shape of a house, symbolizing the company's focus on residential development. The clean lines and geometric design display modernity and sophistication, aligning with the brand's values.
The Color Palette
Primary Color:
Graphite was selected to symbolize the strength and modernity central to Urban Manor Homes' identity.
Secondary Color:
Caviar provides a sophisticated contrast to the primary color, enhancing the overall palette.
Supporting Colors:
Mercury adds depth and balance to the overall design, creating a sense of harmony that ensures a cohesive and unified visual experience across all elements. Palladium, on the other hand, introduces a lighter and complementary shade, seamlessly blending with Mercury while enhancing the design’s sophistication and maintaining its elegant and modern aesthetic throughout.
Typography Choices
Helvetica Typeface:
Helvetica was selected for its modern, clean, and versatile qualities, perfectly aligning with Urban Manor Homes' brand identity. It has excellent readability across digital and print mediums, ensuring effective communication. Helvetica is a super family, providing a large range of fonts, from thin to black weights and condensed to extended styles. This flexibility allows for various design applications, achieving a cohesive and professional look.
Brand Assets
Signage and Stationery:
Urban Manor Homes' stationery and marketing products radiate sophistication and luxury, showcasing a clean and modern aesthetic. Crafted with high-quality materials and featuring the distinctive color palette and fonts, these materials establish a consistent and visually appealing brand image. From posters to business cards, each product is meticulously designed, effectively conveying the brand's dedication to excellence and modern design.
Conclusion
The brand image for Urban Manor Homes exudes luxury, sophistication, and modern design. Every element, from the minimalist logo to the thoughtfully designed stationery and marketing products, produces a visually appealing and recognizable brand. The incorporation of a distinctive color palette and typography, along with careful attention to detail and strategic design, has paved the way for Urban Manor Homes in the upscale real estate market, positioning it as a strong competitor in luxury living.
