Manz Barber sought to create a barbershop that fused contemporary design with traditional grooming methods. The objective was to create an inviting and stylish space that attracts a wide range of customers, creating a high-end barbering experience.
In this case study you'll discover the design journey of Manz Barber, highlighting the inspirations behind the project, the color and typography choices, the logo and marketing collateral designs, interior design elements, and the web design and development features that contribute to the overall high-end customer experience.
Logo Design
Innovative Touch:
The Manz Barber logo has been designed to have a contemporary and clean look that comes with its own personality while still paying homage to classic barbering elements. The simple, bold, and timeless typeface used in the logo symbolizes the modern and professional touch of the brand. Rendering a beautiful contrast are the five custom bars that embody the brand and evoke an unmistakable, classic barber image. It's modular, so the icon in the middle can be used separately, and "Manz Barber" works on its own too.
Negative Space:
The icon was created with negative space, utilizing the five elements with the primary and secondary colors on a white background to evoke a barber pole. By employing this method, the design achieves a striking and recognizable visual. The alternating red and blue bars are strategically spaced to create the spiraling effect of a traditional barber pole, solidifying the brand's connection to barbering and maintaining a clean and modern look. This use of negative space ensures the logo is unique, visually appealing, and memorable.
Logo Variations
The Manz Barber logo is modular, allowing it to be used in multiple applications. The icon with the five custom bars can be used independently for simple or space-critical applications, or between the "Manz Barber" text for a more complete brand representation. This flexibility ensures that the logo maintains its visual identity across different mediums and formats.
The variations of the logo provide versatility across various spaces and styles. This flexibility makes the logo suitable for both horizontal and vertical applications, ensuring consistent branding regardless of the format or medium. Whether used in small or large spaces, the logo maintains its visual impact and legibility, making it an adaptable element of the Manz Barber brand identity. The different configurations allow for creative use while maintaining a cohesive and recognizable brand image.
The Color Palette
Primary Color:
Crimson is the primary color, representing the vibrant and energetic nature of Manz Barber. It evokes a sense of passion and boldness, making a striking impression in the brand's visual identity.
Secondary Color:
Royal is the secondary color, adding a sense of trustworthiness and professionalism to the brand. It complements Crimson well, creating a balanced and appealing color scheme that stands out.
Supporting Colors:
Lunar is a versatile supporting color that brings balance and sophistication. It is used to create a calming and professional atmosphere within the brand’s palette.
Shadow adds depth and contrast to the color scheme. It emphasizes the brand’s modern and sleek look, ensuring elements stand out with a strong visual presence.
Arctic serves as a neutral backdrop, enhancing the primary and secondary colors. It adds a clean, crisp element to the brand’s visuals, ensuring clarity and focus.
Typography Choices
Inter Typeface:
The Inter typeface was selected for its legibility and versatility. It's an excellent typeface for use in both digital and printed media. Inter is clean, modern, and in line with the brand's professional look. The typeface comes in a variety of weights, from Regular to SemiBold and Black, providing flexibility for different design contexts.
Brand Assets
Business Cards and Packaging:
The brand assets have been strategically crafted to ensure consistency throughout the brand. Below are examples of various ways the logo and brand elements can be used across digital and print mediums.
Aprons and Bottles:
Maintaining brand consistency greatly enhances the business's reputation and professionalism. Whether it's the Manz Barber logo on aprons and spray bottles in the barbershop or the interactive design elements on the website, the brand leaves a lasting impression on customers, ultimately generating more business.
Flyers and Signage:
The below designs highlight the versatility of the logo, brand colors, and elements. From envelopes and flyers to interactive full-screen menu animations on the mobile version of the website, these examples demonstrate how the brand identity seamlessly adapts across various mediums and applications.
Web Design
The menu was designed to elevate user experience, using the brand's colors for visual consistency and a cohesive atmosphere. Subtle animations serve a dual purpose, keeping users engaged and maintaining a consistent brand visual.
Custom Animations:
Custom animations were developed for use in the design of the website. The logo icon was animated and integrated as a loader animation. Another custom element with the brand colors is used within the mobile fullscreen menu, enhancing the visual appeal and ensuring brand consistency.
An extensive 75-page style guide was created for Manz Barber. This guide can be referred to in the future for brand consistency. It covers brand values, personality, logo usage, social media, and typography, ensuring a comprehensive approach to brand representation.
Device Responsiveness:
The website features a sleek, contemporary design, ensuring seamless user experience across devices, from 4K displays to mobile devices. Its responsive layout guarantees sharp visuals and swift navigation, prioritizing accessibility and user satisfaction.
The website includes a static booking button, consistently accessible throughout the user's browsing, enhancing ease of booking and optimizing conversion rates.
Conclusion
This case study showcases the transformative journey of Manz Barber and what is achievable through strategic design and precision. Through innovative design and a commitment to excellence, Manz Barber has entered the grooming market as a professional competitor. Since the launch of the Manz Barber brand, the company has seen substantial gains in business and recognition and continues to grow with each passing quarter.
