Quantum Consultants is a company that connects experts with clients in various tech fields. They provide specialized consulting services tailored to meet the unique needs of their clients.

Logo Design

The Challenge: To create a logo that would differentiate Quantum Consultants from competitors while remaining appropriate to the brand.

Innovative Touch: The logo features a custom designed letter Q integrated with electron-like spheres orbiting in an atomic structure. This innovative design element adds a modern and distinctive touch,
conveying the company's expertise in connecting tech experts with clients. The atomic structure represents technology and precision, while the simplicity and bold shape of the logo makes it professional, unique and memorable.

The Color Palette

Primary Color: Radiance is the primary color, a bold orange color to represent enthusiasm, creativity, and confidence, reflecting Quantum Consultants' commitment to innovation and dynamic solutions in the tech consulting field.

Secondary Color: Harmony, a cream color, was chosen as the secondary color to complement the bold orange primary color. This shade adds a balanced and calm touch to the overall branding, ensuring versatility and coherence across various marketing materials.

Supporting Colors: Phantom, a dark grey, was chosen as the supporting color to add a sense of sophistication and reliability. This color complements the primary and secondary colors, providing depth and balance to the overall branding.

Typography Choices

Digital Platforms and Print Materials

Arial Typeface: Arial is the typeface for the brand, selected for its modernity, readability, and professionalism, making it ideal for both digital platforms and print materials. This typeface ensures clear communication and accessibility, supporting the brand's image of reliability and expertise.

Brand Assets

Paper: The branding for Quantum Consultants extends to their stationery, with a clean and professional design that highlights the company's logo, reflecting their modern and innovative approach in the tech consulting industry.

Business Card: The business card design features a professional layout that displays the company logo and a QR code for easy contact access. Incorporated into the design is the company pattern, derived from elements of the logo.

Pattern: The custom pattern, derived from elements of the logo, is used across various applications, including digital watch faces. The usage of the pattern throughout various mediums ensures brand consistency and recognition, enhancing the brand's image and professionalism.

Envelopes: The envelope design has a clean look, featuring the company logo. Custom arrow elements were added to enhance the design and uniqueness.

Folder: The folder design integrates the company’s branding elements, featuring the logo and the tagline "Empowering Your Business to Achieve Quantum Leaps." The primary and secondary colors are used for accents and creatively for instructions with the arrow direction for the straps.

Conclusion

The Quantum Consultants project has effectively implemented and further developed a modern, professional, and united identity, which emphasizes its experience and successful work in the field of connecting specialists in tech with customers. Each developed element, from a conceptual and innovative logo to primary and secondary colors, typography, and brand patterns, has perfectly complemented the company’s image and strength in the market. Thus, the brand project has not only emphasized the company’s significant level of innovation and devoted excellence but also identified it as a reliable and successful market leader in tech consulting.