One Nation Canadian Immigration is a forward-thinking immigration consultancy that assists individuals and families in migrating to Canada. This case study shows the entire process from its inception, highlighting all design elements and details focused on a personalized user experience. It provides brand identity principles, demonstrating how this brand developed its image to attract clients with reassurance, professionalism, and consistency.

Logo Design

The Challenge: The brand required the inclusion of the Canadian maple leaf in the logo to make the brand easily recognizable worldwide. This was a challenge due endless iterations of the maple leaf all over the web.

Innovative Touch: To address this challenge, a customized leaf was designed, focusing on aspects such as points, sharpness and angles to truly make it unique. The primary brand color was used to further enhance its familiarity and exclusivity. The result was a modern, distinct and memorable icon.

A custom shield was developed to complement the maple leaf and suggest that one is within the protection, trust and faith of One Nation. The sharp clean lines of the shield suggest strength and robustness, ensuring a solid and prominent figure that embodies the firm's confidence and dedication. Together, these elements represent the trust and nationality.

The Color Palette

The color palette selected is professional and aligns with the essence of Canada. Shades of black and grey were used for typography and other elements throughout the brand. Hues of red were chosen to provide contrast and reflect Canadian identity.

Primary Color: Rose Nationality and Trust: Rose, a vibrant red, was chosen as the primary color to represent the main color of Canada.

Secondary Color: Orchid, a soft shade of red, was selected to complement Rose and serve as a secondary accent color, adding warmth and a harmonious balance to the overall design.

Typography Choices

Digital Platforms and Print Materials

Open Sans Typeface: One of the best and cleanest sans-serif typefaces was selected as the primary typeface for the company, offering excellent legibility for both print and digital media.

Open letterforms with clear lines make reading fast and easy. It can be used for everything from very large display headings to small-sized text - it reads comfortably in even the smallest web browser settings.

Web Design

The website has a modern, clean and user-friendly interface design that effortlessly leads you to find all the necessary information. It describes the information services as well as an extensive resource on immigration.

Mobile Device Preview

The design is fully responsive, adapting to any device and screen size with a focus on usability and performance. The phone above illustrates the full-screen mobile device menu of the website, showcasing all the main pages. It utilizes the brand colors, typography, and logo, with interactive animations enhancing the user experience.

Custom Calendar: A calendar form was implemented to allow clients to setup appointments with ease. The calendar featured specific time slots for clients to choose from, allowing for an efficient process for both parties.

Custom Form: A fully custom form, consisting of the brand elements and colors, were developed to streamline the immigration process. This allowed for brand consistency, developed trust, and further enhanced the immigration process for the clients and One Nation.

Brand Assets

Business Card: The business card was designed with a clean and professional aesthetic. A white card features the logo on the front, enhanced with a raised spot gloss effect. This design choice highlights the primary brand color, providing a classy and sophisticated appearance.

Paper: The letterhead and other stationery items,  such as brochures and folders, were printed on high-quality, textured, and high gloss paper. The design and material choice reinforced the the visual experience, aligning seamlessly with the brand's vision.

Signage: The signage for One Nation Canadian Immigration was designed to be clean and modern, utilizing the logo to ensure visibility and brand recognition.

Stationery: The stationery items, including brochures and folders, were designed with consistency and effectiveness in mind. Utilizing the brand colors and typography throughout the material, this cohesive design approach ensures that every piece reflects the brand's commitment to excellence.

Conclusion

The final designs perfectly captured the founder’s vision for One Nation. The chosen colors and design elements chosen conveyed trust and professionalism. This approach highlighted Canadian values, resulting in a memorable and impactful brand that resonated strongly with the target market and clients of One Nation Canadian immigration.

“The One Nation part of our company name reflects our belief that, regardless of background, we are all one people. With LVL18's help, we are trusted to successfully assist people in emigrating to Canada. Our branding now accurately reflects our core mission and why we are the best choice for anyone wanting to make Canada their home.”

Omar Harb
^{Founder of One Nation Canadian Immigration}