HealingWave is a CBD-based wellness brand that focuses on delivering high-quality CBD products designed for health, recovery and relaxation. In this case study, you'll explore the brand's development from inception to launch, with detailed information of the visual elements and the strategic decisions behind the designs that symbolize the brand's essence of calm and healing.

Logo Design

Circular Elements: The HealingWave logo was designed to embody balance and healing. It features 3 crescents, representing the continuous cycle of healing. Inspired by the curvature of ocean waves.
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Innovative Touch: The circular elements were combined to form a final sphere, creating a droplet-like visual while maintaining the wave-like elements within. Additionally, smaller spheres were added to break the composition, setting the logo apart from others.

Negative Space: Negative space was utilized to separate the logo elements, enhancing visibility and creating depth while maintaining simplicity.


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The Color Palette

The gradient blue hues from the selected palette reflect the calming and healing properties. Ranging from a soft powder blue to an indigo navy, the color graduation symbolizes various effects — from tranquility to healing. The colors were applied to mimic a real wave, transitioning from darker to lighter shades vertically.

Primary Color: Oceana, a deep blue, was selected to be the primary color for the brand.
This color symbolizes the calm and restorative qualities to the brand's ethos.

Secondary Color: Sapphire, a vibrant blue, complements the primary color, this color provides an accent for the primary color on print materials.

Supporting Colors: Lagoon, a light blue, adds a touch of rejuvenation and clarity, enhancing the overall calming effect of the color palette. It also provides more accent options when creating print materials for the brand.

‍Ethereal, a pale blue, provides a visual of lightness and serenity, completing the harmonious color scheme.

Typography Choices

Digital Platforms and Print Materials
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Futura Typeface: The typeface Futura was selected for both digital and print materials for its modern and timeless aesthetic. The typeface’s versatility and legibility is perfect for packaging design and especially for labels, ensuring consistency and readability across all mediums.

Brand Assets

Patterns: Elements from the logo were used to create a versatile pattern for the brand. This pattern can be applied in various ways across print and digital platforms. The image below demonstrates the pattern's application on a shopping bag, effectively utilizing the logo and brand colors to create a unique, memorable, and eye-catching identity.

Labels and Packaging: The label design for HealingWave Pure CBD Isolate features a clean and modern aesthetic that emphasizes simplicity and clarity. The label displays the brand logo at the top, followed by the product name in bold, easy-to-read typography. The minimalist design ensures that essential information, such as the product type and concentration, is immediately noticeable. Additionally, the label includes a blue band at the bottom that adds a touch of elegance while maintaining a clean look. The overall design aligns with the brand's commitment to quality and transparency, providing a visually appealing and informative label for consumers.

Business Card: The HealingWave business card design features soft, calming blue tones and bubble motifs, reflecting the brand's focus on relaxation and holistic wellness. The modern typography and clean layout create a professional appearance, while the logo symbolizes healing and tranquility. This design aims to leave a memorable impression, reinforcing the brand’s commitment to quality and natural healing.

Stationery: HealingWave packaging design places brand recognition up front with a clean, minimalist aesthetic. Cohesive soft blue hues and rounded iconography is applied across the various formats, so as to reinforce a cultural identity for tranquility & healing. Maintaining a recognizable design that transitions effortlessly from packaging tape to packaging material.

Conclusion
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The HealingWave brand identity highlights what can be accomplished when design is both collaborative and strategic. HealingWave is a reputable CBD distributor in the market, setting impressive standards with soothing and calming visual effects. Its unique and memorable brand makes the path for more mainstream success, sustaining its rank while growing business.