Ajwi yyc is a date based dessert company that fuses organic dates with sweet ingredients, from chocolate to lotus. In this case study, you'll discover the brand's creation from start to finish, with explanations of the visual elements and the reasoning behind specific design choices.

Logo Design

Rounded Letterforms: The logo design was sketched with playfulness and a tropical element in mind.

‍Innovative Touch: The letter "i" in the logo was designed with a palm tree element to enhance its uniqueness and tropical vibe. This design allows the logo to be used in multiple versions, with the palm tree serving as a standalone symbol in various scenarios. Additionally, the use the primary color in the palm tree adds to the vibrancy and brand identification.

‍Negative Space: Negative space was utilized in the circle of the letter "i" to separate the body from the top of the palm tree. This design choice ensures that the "i" remains easily legible without detracting from the visual appeal.

Logo Variations

The creation of the palm tree made the logo modular, allowing it to be used in various formats and applications where space and flexibility is needed.

The Color Palette

Primary Color: Oasis, a tropical green, was chosen as the primary color to represent the fresh and organic ingredients that define Ajwi yyc.

Secondary Color: Biscuit, a creamy color, was chosen as the secondary to provide a rich and elegant contrast to the green. It represents the sweet side of the ingredients, such as lotus and cookie.

Typography Choices

Poppins Typeface: The typeface Poppins was selected for mostly digital applications due to its clean and legible design.

Cormorant Garamond Typeface: For print and accent typography styles, Cormorant Garamond was selected as a secondary typeface to complement and contrast with Poppins.

Brand Assets

Business Card: The business card features the logo on the front, with QR codes and addresses for both the website and Instagram on the back. Providing both the link and QR code gave the recipients of the card with options to connect with the brand.

Poster: The poster design prominently featured a close-up shot of the pistachio date. It included the logo, brand colors, QR code , website link, and a clear call to action to direct viewers to make a purchase. This approach ensured that the visual appeal was maintained while guiding potential customers to engage with the brand.

Web Design
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On desktop view of the website, the header features the Ajwi yyc logo, navigation links to various pages, a shopping cart icon, and a tagline. The homepage describes the brand's offerings as "organic date based desserts". Additionally, an inviting custom image showcases elements involved in creating Ajwi yyc's products. This layout provides the visitors with an understanding of the brand an its products at first glance.

Mobile Device Preview
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The mobile previews highlight various aspects of the Ajwi yyc website.
From right to left, the devices display the flavors page, the home page, and the full-screen menu.
Each preview showcases the user-friendly and visually appealing layout.

Responsive Design

The website of Ajwi yyc was created to provided a seamless user experience across multiple devices, from mobile phones and tablet to desktop computers with 4K high-resolution screens.

Key Features

Product Page: High-resolution photos with a custom carousel that display product names and information, utilizing swipe and touch features for easy of use and navigation.

‍Cart: A custom-designed cart that is strategically placed for quick access as visitors browse the website. Brand colors are integrated within the cart, with custom instructions for a consistent and seamless check out processes.

‍Checkout Options: A variety of methods were implemented, offering customers multiple ways to purchase products.

Conclusion

The development of Ajwi yyc was truly inspiring, evolving from the initial sketch to the final website. This brand came together beautifully, resonating with both the founder and customers. The logo will be easily remembered as the symbol of delicious dates, marking the creator's vision and craftsmanship.