Client
Ajwi yyc
Industry
Desserts
Deliverables
Brand Logo
Color Palette
Typography System
Motion Graphics
Packaging Design
Marketing Collateral
Website Design & Development
Year
2024
Website 
www.ajiwyyc.com

Ajwi yyc is a date based dessert company that fuses organic dates with sweet ingredients, from chocolate to lotus. In this case study, you'll discover the brand's creation from start to finish, with explanations of the visual elements and the reasoning behind specific design choices.

Logo Design

Rounded Letterforms:

The logo design was sketched with playfulness and a tropical element in mind.

Innovative Touch:
The letter "i" incorporates a palm tree element to enhance its uniqueness and tropical vibe.This design enables multiple logo variations, with the palm tree doubling as a standalone symbol in various scenarios.The primary color in the palm tree accentuates vibrancy and reinforces brand identity.

Negative Space:
Negative space was utilized in the circle of the letter"i" to separate the body from the top of the palm tree. This design choice ensures that the "i" remains easily legible without detracting from the visual appeal.

From Concept to Creation:
The design process began with a rough pencil sketch, capturing the initial vision for the logo. This early iteration served as the foundation for refining the brand’s visual identity, showcasing the journey from a raw idea to a polished and meaningful design.

Cultural and Symbolic Relevance:
The incorporation of the palm tree element is more than an aesthetic choice—it reflects the core of Ajwi YYC’s identity as a date-based dessert brand. Palm trees, traditionally associated with dates, evoke notions of natural sweetness, cultural richness, and tropical warmth. This thoughtful integration not only anchors the logo in the brand's offerings but also establishes an immediate connection with its audience, highlighting the authentic roots of the brand.

Logo Variations

The creation of the palm tree made the logo modular, allowing it to be used invarious formats and applications where space and flexibility is needed.

The Color Palette

Primary Color:
Oasis, a tropical green, was chosen as the primary color to represent the fresh and organic ingredients that define Ajwi yyc.

Secondary Color:
Biscuit, a creamy color, was chosen as the secondary to provide a rich and elegant contrast to the green. It represents the sweet side of the ingredients, such as lotus and cookie.

Color swatch labeled "Oasis" in green. The swatch includes the color specifications: HEX code #39B864, RGB values 57 / 184 / 100, CMYK values 73 / 0 / 83 / 0, and Pantone codes 2256 C (coated) and 2271 U (uncoated). The text "Oasis" is centered in black.Color swatch labeled "Biscuit" in beige. The swatch includes the color specifications: HEX code #FDDFB1, RGB values 253 / 223 / 177, CMYK values 1 / 12 / 33 / 0, and Pantone codes 7506 C (coated) and 7506 U (uncoated). The text "Biscuit" is centered in black.

Typography Choices

Poppins Typeface:

The typeface Poppins was selected for mostly digital applications due to its clean and legible design.

Cormorant Garamond Typeface:
For print and accent typography styles, Cormorant Garamond was selected as a secondary typeface to complement and contrast with Poppins.

Brand Assets

Business Card:
The business card features the logo on the front, with QR codes and addresses for both the website and Instagram on the back. Providing both the link and QR code gave the recipients of the card with options to connect with the brand.

Poster:
The poster design prominently featured a close-up shot of the pistachio date. It included the logo, brand colors, QR code , website link, and a clear call to action to direct viewers to make a purchase. This approach ensured that the visual appeal was maintained while guiding potential customers to engage with the brand.

Web Design

On desktop view of the website, the header features the Ajwi yyc logo, navigation links to various pages, a shopping cart icon, and a tagline. The homepage describes the brand's offerings as "organic date based desserts". Additionally, an inviting custom image showcases elements involved in creating Ajwi yyc's products. This layout provides the visitors with an understanding of the brand an its products at first glance.

Mobile Device Preview

The mobile previews highlight various aspects of the Ajwi yyc website.
From right to left, the devices display the flavors page, the home page, and the full-screen menu. Each preview showcases the user-friendly and visually appealing layout.

Responsive Design

The website of Ajwi yyc was created to provided a seamless user experience across multiple devices, from mobile phones and tablet to desktop computers with 4K high-resolution screens.

Key Features

Product Page:
High-resolution photos with a custom carousel that display product names and information, utilizing swipe and touch features for easy of use and navigation.

Cart:
A custom-designed cart that is strategically placed for quick access as visitors browse the website. Brand colors are integrated within the cart, with custom instructions for a consistent and seamless check out processes.

Checkout Options:
A variety of methods were implemented, offering customers multiple ways to purchase products.

Conclusion

The development of Ajwi yyc was truly inspiring, evolving from the initial sketch to the final website. This brand came together beautifully, resonating with both the founder and customers. The logo will be easily remembered as the symbol of delicious dates, marking the creator's vision and craftsmanship.

Close-up of broken dark chocolate pieces with the Ajwi yyc logo prominently displayed in white, featuring a palm tree integrated into the letter 'i'. The background showcases rich, textured chocolate, emphasizing the indulgent nature of the brand.

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