Ajwi yyc is a date based dessert company that fuses organic dates with sweet ingredients, from chocolate to lotus. In this case study, you'll discover the brand's creation from start to finish, with explanations of the visual elements and the reasoning behind specific design choices.
Rounded Letterforms:
The logo design was sketched with playfulness and a tropical element in mind.
Innovative Touch:
The letter "i" incorporates a palm tree element to enhance its uniqueness and tropical vibe.This design enables multiple logo variations, with the palm tree doubling as a standalone symbol in various scenarios.The primary color in the palm tree accentuates vibrancy and reinforces brand identity.
Negative Space:
Negative space was utilized in the circle of the letter"i" to separate the body from the top of the palm tree. This design choice ensures that the "i" remains easily legible without detracting from the visual appeal.
From Concept to Creation:
The design process began with a rough pencil sketch, capturing the initial vision for the logo. This early iteration served as the foundation for refining the brand’s visual identity, showcasing the journey from a raw idea to a polished and meaningful design.
Cultural and Symbolic Relevance:
The incorporation of the palm tree element is more than an aesthetic choice—it reflects the core of Ajwi YYC’s identity as a date-based dessert brand. Palm trees, traditionally associated with dates, evoke notions of natural sweetness, cultural richness, and tropical warmth. This thoughtful integration not only anchors the logo in the brand's offerings but also establishes an immediate connection with its audience, highlighting the authentic roots of the brand.
The creation of the palm tree made the logo modular, allowing it to be used invarious formats and applications where space and flexibility is needed.
Primary Color:
Oasis, a tropical green, was chosen as the primary color to represent the fresh and organic ingredients that define Ajwi yyc.
Secondary Color:
Biscuit, a creamy color, was chosen as the secondary to provide a rich and elegant contrast to the green. It represents the sweet side of the ingredients, such as lotus and cookie.
Poppins Typeface:
The typeface Poppins was selected for mostly digital applications due to its clean and legible design.
Cormorant Garamond Typeface:
For print and accent typography styles, Cormorant Garamond was selected as a secondary typeface to complement and contrast with Poppins.
Business Card:
The business card features the logo on the front, with QR codes and addresses for both the website and Instagram on the back. Providing both the link and QR code gave the recipients of the card with options to connect with the brand.
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Poster:
The poster design prominently featured a close-up shot of the pistachio date. It included the logo, brand colors, QR code , website link, and a clear call to action to direct viewers to make a purchase. This approach ensured that the visual appeal was maintained while guiding potential customers to engage with the brand.
Homepage:
The homepage introduces visitors to Ajwi YYC’s world of organic dates, infused with premium ingredients and inspired by nature. The design balances a fresh, inviting aesthetic with a user-friendly interface, ensuring a smooth browsing experience.
Key Features:
1. Engaging hero section with a warm, tropical theme.
2. A clear call-to-action (Shop Flavors) to guide users effortlessly.
3. Elegant typography and a clean layout for a premium feel.
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Core Values & Reviews:
Ajwi YYC's mission is deeply rooted in quality, creativity, and sustainability. This section highlights the brand’s core values while integrating authentic customer testimonials, reinforcing trust and credibility.
Key Features:
1. Icon-driven core values for easy readability.
2. A testimonials section to showcase real customer experiences.
3. A balance of text and visuals to create a dynamic layout.
Contact & Engagement:
The contact section makes reaching out effortless, ensuring customers can connect with the brand for inquiries, feedback, or custom orders. Social media integration further enhances engagement.
Key Features:
1. Simple, clean contact form for direct communication.
2. Instagram integration to encourage social engagement.
3. A structured footer with essential navigation links.
Flavors Page:
The flavors page presents a curated selection of organic dates infused with unique flavors. Each treat is crafted with high-quality ingredients, offering a perfect balance of taste and texture. Customers can browse through the variety of flavors, learn about each product’s unique composition, and seamlessly navigate to the shop to make a purchase.
Key Features:
1. Each flavor is presented with a clear description, highlighting its ingredients and taste experience, helping customers make informed choices.
2. A user-friendly interface allows visitors to browse different flavors effortlessly, with a "Next Flavor" button to explore the full range.
3. Quick access to the shop with a "Shop Now" button, enabling customers to add their favorite flavors to the cart instantly for a smooth checkout experience.
Mobile Device Preview:
The mobile previews highlight various aspects of the Ajwi yyc website.
From right to left, the devices display the flavors page, the home page, and the full-screen menu. Each preview showcases the user-friendly and visually appealing layout.
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Responsive Design:
The website of Ajwi yyc was created to provided a seamless user experience across multiple devices, from mobile phones and tablet to desktop computers with 4K high-resolution screens.
Key Features:
1. High-resolution photos with a custom carousel that display product names and information, utilizing swipe and touch features for easy of use and navigation.
2. A custom-designed cart that is strategically placed for quick access as visitors browse the website. Brand colors are integrated within the cart, with custom instructions for a consistent and seamless check out processes.
3.A variety of methods were implemented, offering customers multiple ways to purchase products.
The development of Ajwi yyc was truly inspiring, evolving from the initial sketch to the final website. This brand came together beautifully, resonating with both the founder and customers. The logo will be easily remembered as the symbol of delicious dates, marking the creator's vision and craftsmanship.
